Specialist hookbait and lure-mix formulation.
The original Robin Red® hookbait route
HOOKBAIT.BUILT TOSTAND APART.
Robin Red® HB. The specialist mix made for hookbait formulation.
HB means Hook Bait. Choose it when you are developing a distinctive hookbait rather than looking for the all-natural Robin Red® base-mix ingredient.
Make the right choice
HB OR NATURALS?
The original Robin Red® HB route, developed for hookbait and lure-mix applications.
Explore the all-natural Robin range for bait colouring and wider mix development.
Explore Robin Naturals →Buy Robin Red direct:
Genuine means genuine
OFTEN IMITATED.
NEVER DUPLICATED.
Robin Red® is a registered trademark of John E Haith Ltd. If you want genuine Robin Red®, buy directly from Haith's or choose an approved Robin Red® bait firm.
A cheaper red ingredient is not automatically Robin Red®. The name, source and approved status matter.
Know what you are buying
WHAT DOES HB MEAN?
HB stands for Hook Bait. Robin Red® HB is the original hookbait route within the wider Robin Red® family.
It is distinct from Robin Red® Naturals, the all-natural range intended for colour and wider base-mix development. If your priority is a specialist hookbait formulation, start here. If you want natural colour in a base mix, compare the Naturals range before buying.
Compare every Robin Red® route →Use as part of a considered bait-making recipe.
Select from 500g through to 20kg.
Buy direct or through an approved bait firm.
HERITAGE
Recognised by generations
A NAME BUILT ON THE BANK.
Robin Red® became known through generations of anglers, writers and independent bait makers who tested, adapted and discussed it. Its reputation was not created overnight.
That history is why the genuine product and the Robin Red® name remain important today.
Explore the fishing blog →
NOW
For bait firms and manufacturers
BUILDING BAIT
FOR BUSINESS?
Retail customers can buy Robin Red® HB directly from Haith's. Qualifying bait firms and resellers can explore dedicated trade supply through Haith's Trade.
Visit Haith's Trade →Robin Red® HB questions
BEFORE YOU MIX.
Check the full product information and follow the application guidance supplied with the product.
What does HB stand for?+
HB stands for Hook Bait. Robin Red® HB is the specialist hookbait route within the Robin Red® family.
Is Robin Red® HB the same as Robin Red® Naturals?+
No. Robin Red® HB is the original hookbait product. Robin Red® Naturals is the all-natural range intended for natural colour and wider base-mix development.
How do I know that I am buying genuine Robin Red®?+
Buy directly from Haith's or from an approved Robin Red® bait firm. Robin Red® is a registered trademark of John E Haith Ltd.
Which sizes are available?+
The current range includes 500g, 1kg, 2kg, 5kg, 12.75kg and 20kg options. Availability is shown on the product page.
Can bait firms buy Robin Red® HB at trade prices?+
Qualifying fishing-bait businesses can visit Haith's Trade to explore trade availability, account options and supply information.
