They say it's Spring. But is it?
Monday, 16th March 2015
And indeed we did. The program got bigger, the locations got more widespread and the title changed to “Britain Goes Wild”. Which it certainly did, not least the viewers ,who watched in record numbers. Neverthless, the following year –although the ingredients were much the same -we were presented with yet another title. ‘From now on’ the BBC told us,’the show will be called Springwatch.’ I was incensed! “You can’t call it that” I protested, “It goes out in June. That’s not spring. Unless you live up in Shetland. We’re not based in Shetland are we?” “ No, I was told “ we’re based on a farm in south Devon.” Again I protested: “Mid June in Devon ! That is early summer! Not spring!” Looking back ,I am shocked at my pedantry! Fortunately, I persuaded myself that an essential element of the show would be a retrospective of the year so far, a report looking back over the previous couple of months during which we had indeed been watching spring. So Springwatch it was, and by the second week I realized it was a perfect brand name. Short and memorable, and easily amended to Autumnwatch, Winterwatch, and any other kind of watch the BBC might come up with. Dare I whisper ‘Gardenwatch?’
Written By Bill Oddie