Mission ‘R’ - Creating a sustainable bird food offering.
The World Wildlife Fund’s (WWF) 2018 Living Planet Index reports a global wildlife population loss of 60 percent between 1970 and 2014. The report, which tracks over 4,000 species of mammals, birds, fish, reptiles and amphibians, is published every two years. Amongst other things, the harmful impacts of manufacturing driven by consumer demand is quite rightly under the spotlight and we’re determined to come clean and put our house in order, to reduce, reuse, and recycle. We aim to be a fully sustainable provider of world-class bird food diets and reassure you that we have the planet’s best interests in every decision we make.
Lots of the things we throw away haven’t always reached the end of their useful life. These items can still be used by someone else. It’s easy to confuse the terms re-use and recycling. Re-use is better for the environment as items are kept in use longer. This reduces waste, creates jobs, has a positive social impact and reduces consumption and associated carbon impacts.
Getting started with recycling is easy, we just need to know what we can recycle and where.
Recycling saves energy as it takes a lot less energy to create a product from recycled material than producing new products from raw materials, which in turn reduces the amount of waste sent to landfill.
We have reduced the amount of plastic woven sacks used to transport orders
More orders are being delivered in recyclable paper sacks
We have introduced an online digital brochure to reduce the number of printed paper catalogues, which means less C02 being released into the atmosphere
Internally, we discourage the printing of emails and - if they must be printed - are printed in black and white (to cut down on the use of colour cartridges) and on both sides of the paper, to reduce the amount of paper we use in the office
We have committed to introducing an electric vehicle to reduce C02
We operate from under one hi-tech roof in Lincolnshire, which means we can manufacturer, pick, pack and despatch our goods from one site and cut down on road miles
We have efficient roof-lights in the manufacturing zones to allow natural daylight to enter the building, which is better for the team and reduces our energy consumption
Our office lights are turned off to make the most of natural daylight - again, this reduces our energy consumption
We turn lights off when we leave a room empty (unless there's a colleague relying upon the light)
We turn our computers and devices off at night
We encourage phones, tablets or computers for note-taking, which means less reliance on paper
We've handed over space to nature and planted native shrubs to encourage wildlife
We actively encourage customers to re-use polypropylene woven sacks
We re-use good quality cardboard boxes to send our goods in and shred cardboard to use for packing materials, which means we can avoid bubble wrap plastic to protect products
We’ve introduced a jute bag for life to our range of products
We invite customers who purchase through the shop to return packaging, which can subsequently be re-used for another order
We upcycle office equipment and stationary. We have a dedicated area within the office where we store items such as pens, folders and labels which can be re-used
Waste paper and plastics are separated and recycled
The raw materials that are not needed go to a local recycling plant to be recycled
Labels are taken off our shrink wrap, which is then recycled
We actively encourage our staff to recycle food packaging within our canteen area
We’re doing this because, it’s better for Britain’s wildlife. Our birding community wants to know that it's supporting a company that truly cares about birds and the environment. One that doesn't pay lip-service by printing a huge corporate document that’s unlikely to be read, and then not acting on it – we think action speaks louder than words. We think the environment and the birds are now safer with Haith’s
We’re always looking for inventive ways to re-use and recycle resources and we recently came up with what we thought was a ballistic idea to dress one of the directors as a spaceman to re-use the boxes.
We’re not quite sure why the idea didn’t catch on; we thought the suit would help aid social distancing!
Until we manage to convince him it makes sense to dress as a spaceman daily, we came up with the idea of re-using the cardboard boxes to send out some of the orders we despatch daily from the bird food centre here in Lincolnshire.
We hope you’ll approve of our extra efforts to reduce our dependence on packaging materials and giving a cardboard box an extra chance to do what they are made to do.
We’re also exploring electric vehicles because of their reduced emissions; improved health benefits; greater efficiency and because a wildlife company has a responsibility to champion technology that’s kinder to the environment.