I'm sure Bank BUG's intentions are genuine and I'll no doubt get a chance to discuss this matter with them at some point (if they decide to apply for an acount and to use the Robin Red logo). The fact that the company in question is promoting in open forums that they are using our ingredients demands an open forum response to protect the work we're doing with our Approved Bait Firms project and licensing.
Baitcraft ceased including Robin Red® in their bait a number of months before they closed and it was replaced by Baitcraft's very own "Cypryphyll". This decision ended our trading agreement.
If Bank BUG wishes to re-introduce Baitcraft's boilies, that's very much up to them and we wish them well. However, we wish to point out that there's no agreement in place between Haith's and Bank BUG and - until there is - if there is to be one at all - they are not one of our Approved Bait Firms and should not be using the logo (or even Robin Red name) as they are on Facebook (see below):
It could be of course that Bank BUG is indeed using genuine Robin Red; however, at this stage we have not been approached to supply them and they should not be using the Robin Red logo.
Furthermore, to show the Robin Red logo without the licence number goes against everything we have tried to achieve by introducing the licensing programme.
A unique licence number is awarded to each individual Approved Bait Firm and this allows all of us (including Haith's) to verify who's selling Robin Red. A genuine logo looks like this:
Although in this instance the logo is on a transparent background the licence number can be seen clearly. This licence number is registered to Haith's products. Other bait firms' can be viewed on the Approved Bait Firm page. (UPDATE: To be clear, bait firms don't have to buy direct from Haith's in fact we encourage anglers and the trade to shop with Approved Bait Firms. That said, it's essential we can trace the origin of every Robin Red product).
We do this to help anglers spend their time and money fishing with genuine ingredients. That's not to say that Bank BUG isn't buying the bait from a legitimate sales channel; however, given the unique circumstances and the retraction from using Robin Red in Baitcraft's bait we would need to be 100% certain that our ingredients were being used at value for money (to the angler) inclusion rates based on thousands of hours of field trials by those who know how to get the best from the big red.
In summary, our commitment is to anglers and Approved Bait Firms because we feel it's our responsibility to highlight who's using genuine ingredients to make their bait.
We supply some of the biggest and most innovative bait firms in the world and they work closely with us to ensure anglers are treated with the respect and courtesy of knowing that they're getting what they've paid for.
Bank BUG need to apply to become an Approved Bait Firm. Their intentions may be very genuine; however, using the goodwill of a brand like Robin Red to reinstate a boilie's integrity isn't appropriate in this case given the fact that it was removed from the bait and replaced with Baitcraft's "own" alternative. We would need reassurance that this wouldn't happen again...
Bank BUG should contact firstname.lastname@example.org to discuss this oversight.
In the meantime, my advice is simple: shop with an Approved Bait Firm if you want to buy Robin Red.
Robin Red® is a registered trade mark of John E. Haith Ltd (T/A Haith's).
UPDATE: 23 Nov 2:38. Bank BUG have been in touch with Haith's and they will be applying for Approved Bait Firm status. Haith's will clarify the inclusion rates for Robin Red/CLO baits before consideration...
LATEST NEWS: 27 Nov, 2015. After having had sight of Bank BUG/Baitcraft's T1 ingredients, and after receiving an acceptable application from Bank BUG, confirming that they are prepared to adhere to our T&Cs, we have awarded the company 'Approved Bait Firm' status and use of the Robin Red logo.
Anglers, I (Simon King - Haith's Baits) have received personal assurances from Chris Cox (Managing Director of Bank BUG) that they will adhere to 10% Robin Red and 10% Haith's CLO (for T1). In the interest of anglers and Haith's, I needed to be certain that Bank BUG were indeed sticking to Baitcraft's 'original' recipe. How do I know these inclusion rates match Baitcraft's original formula? Because I met Mark McKenna at his factory several years ago and witnessed the formula for myself. (This was before Baitcraft removed Robin Red from their baits and sold cheaper versions of their bait in the market). I didn't feel it was fair to anglers if the inclusion rates were to be different given that Bank BUG's marketing refers to: "Bank BUG will gain access to ‘original’ recipes and suppliers over the next few weeks, ingredient by ingredient, the baits will be rolled exactly as Mark did from day one, no corners will be cut and no stone left unturned."
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