Welcome to Haith’s PRO

From the moment Haith’s was founded in 1937, to the development of our new factory and production plant, Haith’s has delivered its commitment to provide quality, cleanliness, service and value to many of the UK’s most notable bird-keeping professionals – Zoos, Veterinary Hospitals, Wildlife Parks, Charities, Councils and Universities. We’ve also supplied many of the UK’s most successful bird-keepers and bird-breeders and exported our SUPERCLEAN™ bird foods across the globe.

About Haith’s® PRO

The Haith’s® bird food centre is where we research and develop the UK’s most comprehensive range of seeds and foods for birds. Our purpose-built factory, with integrated offices, has created quality research space, and allowed us to modernise our machinery so that we now have a market-leading hygienic bird food plant.
From this bird food plant we offer a new service specifically positioned at bird-keeping professionals, which we call Haith’s PRO. Of course, there’s nothing new about our diets; they’ve been tested by time.

“We are concerned about the health, welfare and conservation of all birds and particularly the role nutrition plays in each of these.”

Our aim is to help make professional bird-keeping safer and that’s why, at the heart of Haith’s, there’s a commitment to Quality Control and – more specifically - a bird food testing regime introduced by Professor John E Cooper DTVM FRCPath FSB CIBiol FRCVS Diplomate, European College of Veterinary Pathologists, European Veterinary Specialist Zoological Medicine.

What makes us different from other bird food companies?
•    an expert helps to QC our products using laboratory investigations
•    we’re focused on health, welfare and conservation
•    we invest in professionals entering the field through our new scholarship scheme
•    our seeds are SUPERCLEAN™ (dust is harmful to birds’ respiratory system and extraneous husk can damage delicate tissues and allow entry of pathogens)
•    we only buy raw materials from reputable sources
•    mixes are consistent in recipe
•    our foods are freshly prepared
•    we’re committed to quality, cleanliness, service and value

Our quality is under control

At the heart of Haith’s PRO is a commitment to quality control (QC) and a bird food testing regime introduced by one of the world’s leading veterinary experts and life-long naturalist: Professor John E Cooper DTVM FRCPath FSB CIBiol FRCVS.

“Bird diets – Is there a need for quality control?” Yes. That’s why we’re raising the QC bar.

Initial studies, introduced by Professor Cooper, using microscopical and other laboratory technique, indicated that avian diets can be satisfactorily investigated at a basic level, using relatively inexpensive tests. The methods used are relatively simple to perform, inexpensive and, using standard equipment, able to be carried out satisfactorily in a small laboratory. These methods are now being refined.

Food is a vital part of a bird’s biological needs and essential to its health and welfare. As numerous scientific publications testify, for only a few species are there reliable data on nutritional requirements (Jones, 2011) yet it is well-recognised that diets that are inadequate or unsatisfactory in quantity or quality, or both, may cause a bird to develop a deficiency or metabolic disease and compromise its welfare. Food items that are dusty or contain sharp or abrasive material may damage a bird’s respiratory or alimentary tract.

Despite concerns about health and welfare, most proprietary bird diets in the United Kingdom are not subject to screening or health-monitoring analysis other than visual, naked eye, and manual checks for apparent quality and consistency. Greater quality control is desirable and could help to ensure that products intended for captive and wild birds do not pose significant health risks.

“Specialist bird-keepers and breeders come to us because they trust us. A zoo may, for example, be trying to breed a rare species and we can help make their task easier if we’re screening our bird diets and buying high quality raw materials to incorporate in our product.” – David Haith, Managing Director

Our Bird Food Centre in Lincolnshire delivers a cleaner, finer end product which we call SUPERCLEAN™

Why we SUPERCLEAN™ bird diets

Dust is harmful to birds’ respiratory system and extraneous husk can damage delicate tissues and allow entry of pathogens, which is why we SUPERCLEAN™ seeds at our Bird Food Centre in Lincolnshire, UK. We’re typically conducting quality checks that no other bird food company to our knowledge is carrying out.

Haith’s do more now to help protect the environment

Buying direct from Haith’s typically means less CO2 being released into the environment because we take in the raw materials, clean, mix and pack the foods ourselves all under one roof – many other companies and organisations simply buy from a factory and despatch from a separate warehouse.

We manage our waste recycling on site and because our seed is super-cleaned (our QC programme includes checking for dust and other extraneous material) we, of course, generate waste husk. We compact this waste material into fuel briquettes and these will, eventually, be used to heat the office space.

We supply some of the UK’s most prestigious zoos & parks

Our team is already responsible for the UK’s most comprehensive high quality range of foods for birds, and we service some of the UK’s most notable bird-keeping professionals – zoos, veterinary hospitals, wildlife parks, charities, councils and universities.
The focus is on product quality, and that starts right at the beginning of the process as we only deal with responsible and professional seed brokers. This gives reassurance to those organizations that are breeding rare or endangered birds and contributing to species conservation.

As authorities on bird food nutrition, we see champion bird-breeders use our Cage & Aviary mixes, and we know how essential our Softfoods™ have become to zoos and wildlife parks. We’re proud to support UK Bird Food professionals to ensure their birds live happier and healthier lives.

Contact Us

Please 'phone + 44 (0) 1472 357 515, Fax + 44 (0) 1472 242 883 or email: haithspro@haiths.com