The graphic below shows that 98.68% of respondents said that feeding the birds helped them stay connected with the outside world during isolation and 92.72% of those who completed the survey agreed that feeding the birds helped them through the lockdown. We've always known that birds need us; however, it turns out we need them too.
During the lockdown, I had several conversations with garden bird enthusiasts who talked to me about their mental wellbeing (about feeling isolated) and that turning to nature was one way of coming to terms with feeling disconnected with friends and family. This disconnection was one of the reasons we encouraged customers to become 'armchair naturalists' and use the enforced sabbatical as an opportunity to observe the comings and goings of the natural world.
We worked hard as an organisation to keep our customers informed, and we opened our phone lines as a helpline during the worst of the pandemic. I'll never forget the effort of the Haith's team as they worked so hard to comfort people whilst trying their level best to put aside their fears for their family and friends. At times like these, we find out more about ourselves and others.
It's tough to share a reassuring smile with a colleague when you're wearing a face mask. We couldn't have done what we do best (feed the Nation's birds since 1937) without the support of our loyal customers like you. And that's why I'd like to offer my email firstname.lastname@example.org if you'd like to exchange notes about nature.
I would like to be able to write to you and say that COVID-19 is a thing of the past; however, we all know that's not yet the case. What I want to do, though, is reassure you that we'll always have your (and the birds) best interests at heart. Whatever challenges come our way, we are committed to 'making better things' - which means you and your birds are safe with Haith's.
Please take a look below at the survey results and thank you for taking the time to read this.