Most proprietary bird diets in the United Kingdom are not subject to screening or health-monitoring analysis other than visual, naked eye and manual checks for apparent quality and consistency.

Haith's, however, under the supervision of Professor John E Cooper FRCVS, FRCPath, has introduced a quality Control (QC) programme for its diets, based on laboratory testing. This helps to ensure that Haith's products intended for wild birds do not pose significant health risks. 

The additional value and safety of Haith's diets - because they have been subject to a laboratory testing QC procedure – is part of our SUPERCLEAN™ seed preparation process.

It is well-recognised that diets that are inadequate or unsatisfactory in quantity or quality, or both, may cause a bird to develop a deficiency or metabolic disease and compromise its welfare. Food items that are dusty or contain sharp or abrasive material may damage a bird’s respiratory or alimentary tract.

In addition, diets can be a source of potentially pathogenic organisms, especially bacteria, yeast and protozoa, and toxins originating from fungi (e.g. mycotoxins) and other sources.

These can cause ill-health in the bird themselves or, when placed out-of-doors may affect avian and other species. At a time when there is particular concern about the health of garden birds, the physical, chemical and microbiological quality and safety of our diets are increasingly relevant.


And will continue to develop our SUPERCLEAN™ processes using research from our professional division, Haith’s PRO and the help of Professor John E Cooper.