Why we SUPERCLEAN™ our bird diets
Click here to hear what Bill Oddie thinks to SUPERCLEAN bird foods and seeds
Dust is harmful to birds’ respiratory system and extraneous husk can damage delicate tissues and allow entry of pathogens, which is why we SUPERCLEAN™ seeds at our Bird Food Centre in Lincolnshire, UK.
Our quality is under control
At the heart of Haith’s PRO is a commitment to quality control (QC) and a bird food testing regime introduced by one of the world’s leading veterinary experts and life-long naturalist: Professor John E Cooper DTVM FRCPath FSB CIBiol FRCVS.
“Bird diets – Is there a need for quality control?”
Yes. That’s why we’re raising the QC bar.
Initial studies, introduced by Professor Cooper, using microscopical and other laboratory technique, indicated that avian diets can be satisfactorily investigated at a basic level, using relatively inexpensive tests. The methods used are relatively simple to perform, inexpensive and, using standard equipment, able to be carried out satisfactorily in a small laboratory. These methods are now being refined.
Food is a vital part of a bird’s biological needs and essential to its health and welfare. As numerous scientific publications testify, for only a few species are there reliable data on nutritional requirements (Jones, 2011) yet it is well-recognised that diets that are inadequate or unsatisfactory in quantity or quality, or both, may cause a bird to develop a deficiency or metabolic disease and compromise its welfare. Food items that are dusty or contain sharp or abrasive material may damage a bird’s respiratory or alimentary tract.
Despite concerns about health and welfare, most proprietary bird diets in the United Kingdom are not subject to screening or health-monitoring analysis other than visual, naked eye, and manual checks for apparent quality and consistency. Greater quality control is desirable and could help to ensure that products intended for captive and wild birds do not pose significant health risks.
“Specialist bird-keepers and breeders come to us because they trust us. A zoo may, for example, be trying to breed a rare species and we can help make their task easier if we’re screening our bird diets and buying high quality raw materials to incorporate in our product.” – David Haith, Managing Director